Three Investing Guidelines for 2026

Linked below is a great piece produced by investment management firm Alliance Bernstein titled Equity Outlook 2026: Mapping a New Spectrum of Return Drivers.

For those who have been reading my Weekly Whiteboards for a while – or know me – you know that I believe strongly in transparency and the idea that good ideas can come from many different areas but typically, GREAT ideas come from the alchemy of those individually good ideas. To that end, I think one “good idea” is the following post from Alliance Bernstein that defines three (primary) investment concepts for the upcoming year. I will offer a few thoughts but encourage you all to read Nelson Yu’s commentary and the outstanding charts included within. But, first, here are a few of my thoughts on his article.

As we head into 2026, we’re navigating a world of sluggish (but still positive) macro growth, political uncertainty (globally), and AI-driven market dynamics that can change sentiment in a blink of an eye. That combination doesn’t call for panic or even worry — but it does call for intention.

 

Below is a quick summary of the 3 ideas Alliance Bernstein put out in their recent commentary that should shape a thoughtful equity strategy in 2026.

 

1. Curb Volatility Before It Curbs You

After a strong year for equities, the greatest risk is not recession — it’s complacency. The U.S. market is increasingly concentrated in mega-cap names, many of them tied to ambitious AI expectations. If those expectations stumble, the same companies that powered returns can just as easily amplify drawdowns.

  • Don’t assume yesterday’s winners will soften tomorrow’s downturns

  • Add defensive equity strategies, including within the U.S.

  • Broaden exposure across multiple global themes rather than relying on a handful of heroic stocks.

     

2. Cast a Wider Net for Long-Term Returns

Diversification (reduced correlation) may live up to its long term investment value billing in 2026. After a decade of U.S. equity dominance, 2025 reminded investors that (typically) leadership rotates. Regional diversification may now offer something better than stability: differentiated return potential. For U.S.-heavy portfolios, that might mean looking outward.

  • Europe: improving capital discipline

  • Japan: meaningful corporate governance reform

  • Emerging Markets: tailwinds from a potentially weaker dollar, digitization, and structural shifts in China. 

     

3. Quality May Be Important in 2026

Quality companies might well outperform if markets start to get more volatile.  As a reference point, I think Alliance Bernstein is using factors like: profitability, reasonable financial leverage, earnings stability, and efficient use of capital to define “quality”. Short-term disappointments in high-quality companies don’t invalidate their long-term role. Businesses with durable cash flows, strong balance sheets, and resilient business models tend to outperform across cycles — especially when conditions get choppier. Over long horizons, earnings and cash flows remain the most reliable predictors of equity returns. If 2026 brings higher volatility and weaker tailwinds, quality stocks might become more valuable on a relative basis.

 

The Bottom Line

As you will read (and see) in the below linked article, the bottom line for 2026 does not require bold predictions. More likely, investment success will require disciplined portfolio construction, managed volatility, some new ideas (even if somewhat narrow in scope) and, per the author, anchoring the portfolio in quality. Do that consistently — and the market’s inevitable drama becomes far less interesting. Which, in investing, is generally the goal.

 

Let’s have a great 2026,

 

Best regards,

Matt Pohlman
East Franklin Capital
(919) 360-2537

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