Our Team

Team Mission

At East Franklin Capital, we have developed a team and leverage external expertise to give clients great service, great outcomes and peace of mind that goals are understood.

East Franklin Capital’s view is that with a little bit of effort (not saying this is easy, but we have done the required legwork), we are in fact able to do more than just “stay the course”. For example, by becoming experts in options, a tool that every other advisor has access to, but most choose not to use, we can add a strong element of control back into our clients’ portfolios.

Whether a client is a retiree looking for highly defensive income, a young couple looking for market growth with less than market risk, or an aggressive investor looking for a customized alternative without all the red tape, we can structure a customized solution by leveraging our option expertise.

closeup photo of
closeup photo of

Matt Pohlman

Matt has been providing financial advice to clients for almost 20 years, helping families and businesses manage wealth and assets to meet their long term financial goals. And, while he may have less hair, Matt continues to advise clients in much the same way as he did when he started: with transparency, integrity and discipline.

Before founding East Franklin Capital (formerly Pohlman Capital Advisors), Matt worked as a wealth advisor at GenSpring Family Offices, where he was responsible for advising high net worth clients on a variety of investment and planning matters. Matt was the founding advisor in the GenSpring Chapel Hill office.

Prior to his time with GenSpring Family Offices, Matt managed the Family Office for Franklin Street Partners and held the position of Director of Client Services. Matt served on the Management Committee at Franklin Street Partners. During his time at both Franklin Street Partners and GenSpring Family Offices, Matt worked with families, guiding and advising them through significant investment and financial decisions focused at all times on the goals and objectives each client set out to achieve. Before his start in the investment advisory world, Matt helped companies put their financial house in order. Now, he works with family and businesses to pursue their goals and provide peace of mind.

Matt has been a North Carolina CPA since 2003 and received a Master’s in Accounting from the University of North Carolina at Chapel Hill, where he was a Harris Scholar, and a BSBA from the University of North Carolina at Chapel Hill.

closeup photo of

Luke Wolf

A casual dinner conversation that started over real estate investing and quickly devolved to options trading was all the catalyst Luke needed to shift two of his longtime hobbies into a full-time career. Seeking the opportunity to put years of personal investment experience to work on a much larger scale, Luke joined East Franklin Capital, LLC in August of 2017.

With an extensive engineering and math background, Luke brings a dynamic to the investment management industry that is long overdue. Rather than accepting traditional investment advice and strategies at face value, Luke has a need to dissect, understand, and improve upon all aspects of investing that his clients face. This has been the cornerstone for the development of customized options strategies that East Franklin Capital makes available to each of its clients.

Prior to East Franklin Capital, Luke worked as a Global Business Strategist at Lord Corporation in Cary, NC. In this role he served as an internal consultant to senior management concerning corporate finance, merger and acquisitions, currency analysis, corporate strategy, and operations.

Luke graduated in 2016 from the University of Virginia’s Darden School of Business with a Master of Business Administration and from the United States Naval Academy in 2008 with a Bachelor of Science in Mechanical Engineering.

While in the Navy, Luke served as a submarine officer aboard the USS ALASKA and USS WEST VIRGINIA, conducted humanitarian missions in Papua New Guinea and Solomon Islands, and taught undergraduate college students at the University of Virginia. He is also a licensed real estate broker in the state of North Carolina.

this is how we deliver

Let Matt and Luke help you with a financial goal and investment assessment

Our clients deserve our honest and best effort, and this is how we deliver.