The Outlook for Global Equities in 2025: Optimism, Caution, and a Dash of Reality

As we step into 2025, investors and managers alike are carefully weighing the scales of hope and skepticism in global equities. The past few years have brought us monetary tightening, geopolitical turbulence, and groundbreaking technological advancements… and a bull market in the largest U.S. companies. So, what’s in store for the year ahead? Honestly, your guess is as good as mine—but let’s dig into the dynamics shaping the narrative, both promising and precarious.

 

1. Resilient Corporate Earnings

Despite a tough macroeconomic environment, many companies are proving their mettle. Technology, in particular, continues to lead the charge, with innovation driving robust earnings. Take AI, for example—businesses are unlocking efficiencies and creating entirely new markets. It’s a testament to corporate adaptability: when the going gets tough, the tough get creative.

2. Emerging Market Renaissance

Emerging markets, especially in Asia and Latin America, are capturing attention. While China’s future remains uncertain, countries like India are leveraging demographics and infrastructure investment to propel growth. Meanwhile, Brazil and Mexico are capitalizing on commodities to fuel their economies. These are just a few examples of markets/countries that are showing some promise. As supply chains shift, these regions are becoming magnets for fresh investment—call it the financial equivalent of an underdog comeback story (minus the training montages).

3. Sustainability and New Energy Solutions

The global demand for electricity isn’t just a forecast—it’s a reality. Decarbonization, energy storage, and alternative energy solutions are powering long-term value creation. Even legacy projects, like the revival of Three Mile Island, reflect the urgency to innovate within energy markets. For investors, this creates exciting equity opportunities in sustainability-focused sectors.

4. Technological Innovation

Technology’s relentless march continues to be a beacon of optimism. From advancements in artificial intelligence to breakthroughs in biotechnology and clean energy, the pipeline of innovation is reshaping industries. For investors, this means not just new growth opportunities but also fresh solutions to both age-old and emerging challenges.

Reasons to Be Cautious

1. Geopolitical Risks

Let’s not sugarcoat it—the world is a messy place. From simmering tensions between major economies to regional conflicts and sanctions, geopolitical instability is a wild card. Global interconnectedness can feel like an asset until one cyberattack or unforeseen event upends the system.

2. Stubborn Inflationary Pressures

Inflation isn’t retreating as quickly as some hoped. Supply chain disruptions, wage growth, and energy market volatility are keeping price pressures high. This not only erodes consumer purchasing power but also forces central banks to maintain a hawkish stance, keeping borrowing costs elevated and creating headwinds for equity valuations.

3. Valuation Concerns

Despite recent market corrections in some areas, certain segments—particularly in tech—seem frothy. Morningstar recently described some of the largest companies as “very close to overvalued,” which, for a research firm, is pretty blunt. The perennial debate of whether equities are priced for perfection—or delusion—is back. And as history reminds us, gravity often catches up with lofty valuations… just a matter of when.

4. Policy Challenges and Uncertainty

Central banks are walking a tightrope, trying to balance growth and inflation. Their track record in threading this needle isn’t flawless, and the risk of missteps remains high. Whether they pivot too soon or tighten too aggressively, the fallout could unsettle markets. Think of it as watching a high-wire act—thrilling, but nerve-wracking.

A Balanced Perspective

So, where does this leave global equities in 2025? Well, and this is not a copout, but we think somewhere between optimism and pessimism lies the truth. Optimists will highlight innovation, resilient businesses, and emerging market growth. Pessimists will point to geopolitical tensions, inflationary pressures, and economic fragilities. For the prudent investor, the answer likely lies in diversification and a focus on the long term.

For those prepared to embrace volatility, 2025 offers opportunities—especially in sectors like technology, healthcare, and the electrification ecosystem. But as always, a measured approach is key. Equity markets have a way of humbling even the most confident forecasts.

 

The Case for Pragmatic Optimism

Investing in global equities this year feels like stepping onto the high school prom dance floor. There’s rhythm, potential, and opportunity—but you’ll need to watch your footing and be aware of what is going on around you. 2025 promises a mix of risks and rewards, with the balance tilting based on economic data, geopolitical developments, and corporate performance.

For those with a healthy blend of optimism, caution, and humor, this could be a year to not just survive but thrive. And whether you’re waltzing, shagging, or just staying on beat, the goal is to keep moving forward—with purpose and perspective.

Best regards,

Matt Pohlman
East Franklin Capital
(919) 360-2537

Risk Disclosure: Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. Past performance does not guarantee future results.

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